Russian supermodel, actress and philanthropist Natalia Vodianova created mobile application Elbi, which can already be downloaded in Canada, Russia and India. The application allows you to make contributions to the charitable fund in exchange for the internal cryptocurrency LoveCoins, for which you can later buy items of famous brands.
Among the brand partners already there are such famous companies as Givenchy, Dior, Fendi and Christian Louboutin.
Elbi also believes that gamification will help raise funds for charity, as users will have an additional incentive. The function ElbiDrop allows philanthropists to compete among themselves for the exclusive things of brands such as Louis Vuitton and Messika. In the competition, which lasts 24 hours, the winner, who collected the most LoveCoins, wins.
Earlier reported that the charity fund Fidelity Charitable under the management of financial corporation Fidelity Investments in 2017 attracted $ 22 million in bitcoins.