Red Bull seeks to increase audience engagement via cryptocurrencies

Red Bull seeks to increase audience engagement via cryptocurrencies

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The company Red Bull conducts online surveys and awards respondents with tokens Kin, the cryptocurrency of the Canadian instant messenger Kik, via the chatbot Swelly.

Also, the Austrian manufacturer Swarovski joined the pilot project. Companies actively promote not only their brands, but also promote the launch of Kinit, a beta version of the cryptocurrency application.

The company Red Bull awards respondents online polls with Kin tokens, the cryptocurrency of the Canadian instant messenger Kik, via the chat bot Swelly, according to the publication AdWeek. The online system was launched last month. It is known that the application allows everyone to earn tokens, participating in research and polls of well-known brands.

Given the activity of the Swelly bot chat in all social media, it’s no surprise that he was the first to join the app, conducting surveys for Red Bull, and then Swarovski.

Chapter Swelly Peter Buchroithner has already said that adding cryptocurrency to the remuneration process of respondents quickly increased the involvement of the audience.

ICO startup Kin, the brainchild of the Canadian instant messenger Kik, started in September last year. Developers attracted 100 million dollars from 10,000 investors from 117 countries. In spite of the fact that initially the startup planned to collect 125 million dollars, ICO is considered successful. Kin is an ERC-20 token on the Ethereum network and runs on the Stellar network.

World brands and large producers are getting closer to the cryptocurrency world. So, yesterday the head of the famous network of pizzerias Papa John’s in Russia, the CIS and Poland, Christopher Wynne, announced his intention to introduce crypto plations.

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