How to Submit a Press Release on Cointelegraph & Coindesk? Expert Guide

Publishing a press release on top crypto news platforms like Cointelegraph and CoinDesk can significantly boost your project’s visibility and credibility. These industry-leading media outlets receive millions of monthly visits and are trusted by crypto investors, institutions, and developers alike.

However, submitting a press release to them isn’t as straightforward as emailing a document—it involves paid services, specific guidelines, and content formatting. Whether you’re a startup or an established company, understanding this process is crucial. Stay tuned to learn the steps and make your press release submission successful. This guide explains how to publish your press release on Cointelegraph and CoinDesk, including pricing, process, and pro tips.

What Are Press Releases and Why They Matter?

Press releases are vital for sharing news. They communicate essential updates. Businesses use them to inform the public. They reach a broad audience quickly. In the crypto world, press releases are key. They help spread the word about new projects. They also build credibility.

Press releases are official statements issued to media outlets to share newsworthy information about a company, event, or product. They play a vital role in shaping public perception, attracting media coverage, and keeping stakeholders informed. Understanding how press releases work—and why they matter—can help organizations communicate effectively and boost their visibility.

Importance Of Press Releases

Press releases serve many purposes. They provide official statements. They also generate buzz. Media outlets often pick them up. This leads to wider coverage. For crypto projects, this is crucial. It helps them stand out. It also attracts investors and users.

Benefits For Crypto Projects

Crypto projects gain several benefits. They build trust. They also increase visibility. Press releases help them reach more people. They inform the public about important milestones. This includes launches, partnerships, and updates. It also keeps the community engaged.

Press releases also attract media attention. This leads to more coverage. It can result in interviews and features. All of this boosts the project’s reputation. It also helps with SEO. Search engines rank sites higher with fresh content. This leads to more traffic and interest.

Choosing The Right Platform

Submitting a press release on Cointelegraph and Coindesk involves creating a compelling story. Follow their guidelines, ensuring your content is newsworthy and well-formatted. Be concise and clear to engage their audience effectively.

When it comes to submitting a press release in the cryptocurrency world, choosing the right platform is key. Cointelegraph and Coindesk are two of the most popular platforms for crypto news, and each offers unique benefits. Here’s a closer look at both to help you decide which one is right for your press release.

Cointelegraph Overview

Cointelegraph is one of the leading news sources in the cryptocurrency space. It offers comprehensive coverage of blockchain, cryptocurrency, and fintech news. The platform is known for its in-depth analysis and engaging articles.

Submitting a press release on Cointelegraph can give your news significant visibility. The platform reaches millions of readers worldwide, which can help you gain traction quickly. If your target audience includes investors, developers, and blockchain enthusiasts, Cointelegraph is a great choice.

However, it’s essential to craft a compelling and newsworthy press release. Cointelegraph’s editorial standards are high, so ensure your content is relevant and valuable to their readership.

Coindesk Overview

Coindesk is another powerhouse in the crypto news industry. It covers a wide range of topics, including market trends, regulatory news, and technological advancements. Coindesk is often cited by mainstream media, which amplifies your reach even further.

One of the standout features of Coindesk is its data-driven approach. They provide detailed analytics and insights, making it a go-to resource for industry professionals. If your press release includes substantial data or market analysis, Coindesk can be an ideal platform.

The submission process on Coindesk is straightforward but competitive. Your press release needs to be timely, relevant, and well-written to capture the editors’ attention. Consider including unique insights or exclusive information to make your submission stand out.

Choosing between Cointelegraph and Coindesk boils down to your specific needs and goals. Both platforms offer immense value, but understanding their unique strengths can help you make an informed decision. Which platform aligns better with your audience and message? Think about your objectives and select the one that will best help you achieve them.

Choosing Between Direct Submission and PR Agencies

Direct submissions are cost-effective but require meticulous preparation to meet editorial standards. PR agencies like Web3 Newswire, Crypto Virally, or Chainwire offer guaranteed placement, broader distribution, and expert guidance, saving time and increasing success rates. For high-stakes announcements, agencies are often worth the investment, especially for CoinDesk, where direct submissions face stiffer competition. Compare costs and services to align with your budget and goals.

Why Submit a Press Release to Cointelegraph and CoinDesk?

Cointelegraph and CoinDesk are trusted authorities in blockchain and cryptocurrency news, collectively reaching over 10 million monthly visitors. Cointelegraph, with a domain authority (DA) of 91, is known for its global coverage of crypto news, analysis, and press releases, often featured on its homepage for maximum visibility. CoinDesk, with a DA of 89, focuses on in-depth reporting and is a go-to source for investors and developers.

Publishing on these platforms offers SEO benefits, increased brand credibility, and access to a targeted audience, making press releases a powerful tool for announcing mainnet launches, partnerships, or NFT drops. However, their editorial teams enforce strict guidelines to maintain quality, so preparation is key.

Preparing Your Press Release

Preparing your press release is a major step for effective communication. It ensures your message is clear, concise, and engaging. This will help you grab the attention of platforms like Cointelegraph and Coindesk. Let’s explore how to craft a compelling press release.

Key Elements To Include

First, ensure your press release has a strong headline. It should be catchy and informative. Summarize the main point in just a few words.

Next, provide a brief summary. This should be one or two sentences long. It gives readers a quick overview of your news.

Include the main body of your press release. This section should cover the who, what, when, where, and why of your news. Provide enough detail to keep readers informed and interested.

Add quotes from industry related people. This adds a human touch and credibility. Quotes can be from company leaders, experts, or customers.

End with a catchy pattern. This is a short paragraph about your company. It offers background information and context.

Common Mistakes To Avoid

Avoid using too much jargon. Keep your language simple and clear. Readers should understand your message easily.

Don’t make your press release too long. Keep it to one page if possible. This helps maintain reader interest.

Ensure your press release is free of errors. Proofread for grammar and spelling mistakes. Errors can make your release look unprofessional.

Don’t forget to include contact information. Readers should know how to reach you for more details. Provide an email address and phone number.

Avoid overloading your press release with too much information. Stick to the key points. Too many details can overwhelm readers.

Submitting To Cointelegraph

Cointelegraph is one of the most visited crypto media sites globally. It offers a paid press release service via its commercial newswire called “Cointelegraph Markets Pro” or “Press Releases” section.

Submitting a press release to Cointelegraph can boost your project’s visibility. This leading cryptocurrency news site reaches a wide audience. Follow these steps to ensure your submission is accepted.

Submission Process:

1. Visit the Submission Page: Go to https://cointelegraph.com/press-releases.
2. Click “Submit Press Release”: This redirects to a form or directs you to email their team.
3. Provide Details: You’ll need your press release in a structured format (usually plain text or Google Doc), a headline, summary, body, and optional images.
4. Payment & Review: Cointelegraph charges a fixed fee (typically between $5,500 and $9,000) depending on content length and turnaround time.
5. Approval & Publishing: Once approved and paid, the release is scheduled—usually within 2–5 days.

Submission Guidelines

First, ensure your press release is well-written. It should be newsworthy and relevant to cryptocurrency or blockchain. Cointelegraph values clear and concise writing. Aim for a professional tone.

Add a captivating headline. Your headline should grab attention and summarize the main point. Use bullet points or subheadings to improve readability. This helps the editors and readers understand your message quickly.

Ensure your press release follows the standard format. Start with a strong lead paragraph. Provide essential details in the body. End with a brief company bio and contact information.

Proofread your press release carefully. Check for grammar and spelling errors. A polished press release increases the chances of acceptance.

Key Facts:

• Backlink policy: Cointelegraph typically allows nofollow links only. Dofollow links may be available at extra cost or in sponsored articles.
• Formatting: Avoid exaggerated marketing claims; use neutral, informative language.
• Turnaround time: 2–5 business days. Expedited service may cost more.
• Distribution: Featured in their “Press Releases” section and syndicated via their newsletter.

Tip:

Make your release newsworthy, such as announcing a launch, major partnership, or funding round. Cointelegraph prefers credible, well-structured PR with minimal hype. Include your contact information in the email. Provide a phone number and email address. This allows the editorial team to reach you easily. Follow up if you do not receive a response within a week. Be polite and professional in your follow-up email. Persistence can pay off.

Submitting To Coindesk

CoinDesk differs slightly in approach. It typically doesn’t accept standard press releases the way Cointelegraph does. Instead, CoinDesk offers sponsored content services (advertorials, thought leadership pieces) via its commercial division CoinDesk Studios or through its parent group Digital Currency Group.

Submitting a press release to Coindesk can be a game-changer for your crypto project. Coindesk is a leading news platform in the cryptocurrency space, and getting your press release featured there can provide significant exposure. Here’s how you can submit your press release effectively.

Submission Process:

1. Contact via Commercial Inquiries: Go to https://www.coindesk.com/contact and choose the “Advertising/Sponsorship” option.
2. Email Their Sales Team: You’ll be directed to their PR/Sales email to discuss pricing and options.
3. Choose a Sponsored Package: Sponsored posts can include “In Focus” articles or event-related promotions.
4. Content Guidelines: Articles should be thought leadership-style, not sales pitches.
5. Pricing: Ranges between $10,000 and $30,000 depending on placement, content length, and traffic targeting.

Submission Guidelines

Coindesk has specific guidelines for submitting press releases. Make sure your content is newsworthy and relevant to the cryptocurrency industry.

Your press release should be clear, concise, and free of jargon. Avoid overly promotional language and focus on delivering valuable information.

Ensure your press release is well-structured. Include a compelling headline, a brief introduction, and all essential details in the body. Finish with contact information and any relevant links.

Key Facts:

• Direct PR submissions not accepted; must go through paid content team.
• No self-service PR portal like Cointelegraph.
• Backlinks: Links are usually nofollow and limited to one per article.
• Editorial style: High standards; journalistic tone preferred over marketing.

Tip:

If you can afford it, position your content as insightful commentary from your CEO or CTO. CoinDesk favors deep industry analysis or expert opinion pieces. Consider following up if you don’t receive a response within a week. Persistence can sometimes pay off.

Best Practices to Maximize Your PR Success

1. Use Clear Headlines: Aim for a headline that summarizes your news in 10–12 words without hype.
2. Keep It Brief and Structured: Ideal length is 400–700 words with clear sections (intro, body, quote, CTA).
3. Include Real News: A new product, listing, or funding round attracts more interest than general branding messages.
4. Quote Key Team Members: Include quotes from CEOs, founders, or partners to add credibility.
5. Prepare High-Quality Media: Attach logos, screenshots, and team photos in high resolution.
6. Use a Professional Tone: Even if it’s a press release, write like you’re talking to informed journalists—not just retail investors.

Follow-up Strategies of press release on Cointelegraph or Coindesk

After submitting your press release on Cointelegraph or Coindesk, follow-up strategies are crucial. These strategies help maximize visibility and engagement. Let’s dive into some effective follow-up actions.

Monitoring Publication

First, keep an eye on the publication status. Check if your press release gets published. Set up Google Alerts with your press release title. This will notify you when it goes live. Additionally, regularly visit Cointelegraph and Coindesk. Look for your press release in their news sections.

Engaging With Readers

Once published, engage with readers. Monitor comments and respond promptly. Show appreciation for feedback and answer questions. This builds trust and encourages more interaction. Share the press release on social media. Tag Cointelegraph or Coindesk for wider reach. Encourage your followers to read and share. These actions increase visibility and credibility.

Making the Most of Your Published Content

Utilizing published content is essential to enhance the reach and effectiveness of your press release. Once your press release is on Cointelegraph or Coindesk, you need to make the most of it. Effective sharing and marketing can raise your voice and boost visibility.

Sharing On Social Media

Share your press release on all social media platforms. Use engaging captions to attract attention. Tag relevant influencers and industry leaders. This can increase the reach of your content. Make sure to include a link to the full press release. This drives traffic back to the original source.

Use eye-catching images or short videos. Visual content gets more engagement. Encourage your followers to share the post. This extends the reach even further. Monitor the performance and adjust your strategy as needed.

Turn Your Marketing Approach

Include your press release in your email marketing campaigns. Highlight key points and provide a link to the full article. This keeps your audience informed and engaged. Mention the press release in your newsletters. This adds credibility and keeps the content varied.

Update your website with a section for press releases. This showcases your achievements and builds trust. Use the press release content in blog posts and articles. This reinforces your message and provides additional value to your readers.

Frequently Asked Questions

How Do I Submit A Press Release?

Submit a press release by emailing it to media contacts. Use a compelling subject line and concise content. Attach high-quality images and include your contact information. Ensure it’s newsworthy and proofread before sending.

Can I Submit A Press Release For Free?

Yes, you can submit a press release for free. Many online platforms offer free press release submission services.

Who Is The CEO Of Cointelegraph?

Wes Kaplan is the CEO of Cointelegraph. He leads the company with a focus on blockchain and cryptocurrency news.

Is Coindesk A Credible Source?

Yes, CoinDesk is a credible source for cryptocurrency news and analysis. It is widely recognized and trusted in the industry.

Conclusion: Boost Your Crypto Project with Strategic Press Releases

Submitting a press release to Cointelegraph or CoinDesk can offer massive exposure, but it’s not free or frictionless. Cointelegraph offers a dedicated press release pipeline with set pricing and timelines, making it suitable for projects seeking wide crypto audience reach. CoinDesk, meanwhile, favors sponsored editorial content and does not accept typical PRs, so your approach needs to be more strategic and investment-heavy.

For best results, treat press releases as an earned branding asset. Make your news stand out, follow platform guidelines, and consider working with a professional crypto PR agency if your goal is major brand elevation.

Utilize their reach to boost your news. Stay consistent with your messaging. Always adhere to their requirements. This will ensure successful publication. Good luck with your press release!