English football club Arsenal signed an agreement with a cryptocurrency start-up, within which it will be engaged in its promotion.
This is the project CashBet, in the near future intending to enter the ICO, to attract from $ 40 to $ 70 million to create software that will allow placing bets on various online games through a mobile application.
This deal makes Arsenal “the first major football club in the world to become an official partner of the cryptocurrency,” CashBet said.
It is known that Arsenal will promote CashBet on the terms of a sponsorship agreement, but details of this agreement are not disclosed. The Guardian article is accompanied by a photo of three club players holding a T-shirt with a CashBet print. Reuters reports that CashBet advertising will be posted at Emirates Stadium, and the startup itself will be able to use the Arsenal brand when promoting its tokens.
Recall that earlier in the promotion of cryptocurrency start-ups, several stars took part, including Floyd Mayweather and Paris Hilton. Later, the US Securities and Exchange Commission said that such advertising campaigns could violate the law.